Abstract
The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The basic objective is to address the importance of marketing research on product development and also examine the circumstances under which marketing research can likely be used in the stage of product development and its impact on profitability. The questionnaire and interview methods were used to collect data for presentation and analysis. The simple percentage justified the entire findings and the statistical techniques of chi-square explicitly show that market research is pivotal tool for product development and management decision. The entire findings of the study shows that in an attempt to evaluate the use of marketing assessment on new product, the entire area of the study needs a proficient market research development, more budgetary allocation is needed to propel marketing research to boost new product. And the finding of this study is that company organizational structures of market reveal lack of marketing research department of its own and budgetary allocation to marketing research is inadequate. The recommendation clearly stated that companies should take note of the type of research approach to use at the stage which is concerned with comparing the concepts with or against existing market of the competitor. Companies believe that PD is their life blood; it can be the better way to survive firmly and be more competitive. In addition, the strategy of how to manage PD process effectively and efficiently is becoming a powerful way of achieving a competitive edge.
ABSTRACT: This study examined the Effects of Early Childhood Education on Civic Engagement in Diverse Commun...
Abstract
“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determi...
ABSTRACT:
This research explores the application of lean accounting principles in modern organizations...
Abstract
This study will survey a critical review of the accounting system in Nigeria’s insurance industry....
Abstract
This research work examines the impact of cashless policy on the profitability of commercial b...
ABSTRACT
Over the years, the use of plant-based molluscicides has received substantial consideration in the satisfaction for cost-effecti...
ABSTRACT
Maternal mortality has been describe as the death of women while pregnant or within 42 days of termination of p...
ABSTRACT
The aim of this study was to determine application of new media in Radio Niger, Minna. The study adopted survey...
ABSTRACT
Over the years and specifically from the last two decades to date, there have been high clamou...
Abstract
This research was carried out to examine the effect of service delivery by banks in Nigeria through the use of...